Traditional Values and Modernization Challenges in Forming Urban and Rural Culture

The importance of values of tradition and new possibilities and challenges of modernization are unavoidable in social-anthropological and cultural analysis and understanding of urban and rural reality. Starting from an idea of determining tradition and modernization, in the paper their relation and influence to forming urban and rural culture in our society is considered. In this way, these two models of culture are observed through personal lifestyle of urban and rural society, as well as through the system of values and proper ways and forms of communication which these societies form. Results analyzed show that intertwining of urban and rural culture, the modern and traditional, the global and local, is the main characteristic of our social-cultural reality in which modern and traditional social values have interfered. Approaching urban and rural culture is one of the consequences of modern homogenization, so that, in our society, a strong process of their interinfluence is often expressed, which in the context of global, social and cultural changes, significantly influences the creation of our everyday events.